Multidimensional
Marketing
Elucidate - Abdicate - Transcend
Elucidate
At Tessell we strive to
deepen our understanding
of the target audience
by continuously evaluating relevant incremental variables, such as
cultural dimensions or intellectual and emotional needs and
expectations. The more you know about your audience, the easier it
becomes to connect with them.
Abdicate
However, individuals are members of several groups and
consequently have several identities with moods
and opinions that are in constant flux.
Immersive multilayered experiences
that enable user self-selection
ensure that the expectations, needs and desires
of the target are met.
Transcend
The results are experiences that feel increasingly as if
they were custom-made for the individual, creating
more profound connections with each one.
Interactions become more engaging, brand messages become more relevant and