This is where we learn all about your company, your objectives, your products, your target audience and your competition.
This is where we synthesize all we have learned and formulate informed and intelligent courses of action.
After a rigorous and thoroughly structured undertaking, it’s time for the right-brain team members to discover what is possible within our defined framework.
After an arduous yet entertaining process of coming up with the “perfect” concept and design, the building blocks of the experience must be created.
A solid build is largely the result of good work in the previous phases. However, high quality programming, adherence to schedules and execution of a rigorous QA process are required to ensure success.
Once the experience is live it is essential that we monitor each and every variable to continue to improve our ability to achieve our objectives. We also must measure the business impact to determine the optimal investment mix for subsequent initiatives.